Even if you don’t have a car, you probably recognize the Geico Gecko and know that 15 minutes can save you 15 percent or more on car insurance. From Austria to Zimbabwe, Coca Cola comes with a red label and promotes ideas of happy people living good lives. Ubiquitous awareness of these brands is a sign of strong and consistent brand messaging. Your brand is your biggest asset, and that means it needs to be kept consistent whether it’s on your products, your business cards, or your store windows. While adding branded signage may seem like adding simple bells and whistles, strong brands can have a huge impact on your bottom line. If you’re still not convinced, consider these reasons to have branded graphics in your business.
On a business card or an ad, you don’t typically provide a page of text explaining what your company does and how skilled you are. It’s not a practical way of expressing your business and your company ideology. That’s why a logo is so important to a company. In one picture or a few words, a good graphic designer can capture attention, exude positivity, and express the core values of the company, no essay required. It can keep your customers wanting more, and get them into the business funnel for your services.
Branded graphics don’t stop at a logo. In an increasingly digital age, graphics extend to all kinds of social media and have become necessary to communicate to various audiences. You will likely link your company website through a number of different channels, including Facebook or LinkedIn page, a blog article, or any other manner of publicity. Online or off, maintaining your company’s branding will build trust, recognition, and long term happy customers.
Employees are an invaluable part of any company. They are the backbone, and keep the business moving forward. In order to create a successful workforce, they must feel united under the company. A branded graphic can help strengthen the sense of commitment that your employees feel, given that they will be surrounded by it in stationary, uniforms and publications. It’s important that they feel proud to show off their company’s logo.
Business professionals will tell you 90 percent of any buying decision is made in the first 30 seconds of a sales presentation. Your businesses brand and exterior may be the first interaction they have with your product, and therefore their first step towards using your product or service. Having well branded graphics will help you make a better first impression and create brand identity with your potential clients.
When talking about strong brands, Starbucks Coffee’s branding often comes up. In 1971, when their first cup of coffee was sold, their logo included their mascot mermaid surrounded by the words “Starbucks Coffee and Tea.” In 1992, they shortened their wording to “Starbucks Coffee.” In 2011, they dropped the wording, but these days there are few people who don’t know what that green mermaid stands for. They have such a strong brand identity that a single image portrays their business in every corner of the world. Even if your company is small or just getting started, having branded graphics in your workplace is the first step towards building a brand image that your customers will remember and keep coming back.
Branded graphics play an important role in modern business. They can help get the word out about your business, bring in more customers, and unite your team under one vision. If you’re interested in branded graphics in your workplace, or would like to see more examples of our work, visit our website today!