The human eye is drawn to variation. This is why billboards, posters, or sandwich boards work—when someone surveys a scene, whatever stands out will be what they notice. Driving along a highway, no matter how beautiful the scenery, a billboard will catch someone’s attention because it’s different. And on a busy street, the buildings, people, asphalt, and traffic kind of run together, allowing signs and other advertising to pop. People need somewhere to look, and hopefully your business can be that focal point!
If your business is looking to explore new avenues of advertising, try signage, posters, or window graphics! One of the oldest forms of advertising, it still works—you can target specific neighborhoods, no one can turn it off, it works 24 hours a day, and it’s harder to ignore. It’s easy to pass over ads in a newspaper or change channels or stations during commercials, but when someone’s walking along, signage seems like a normal part of their environment, and they’re less likely to disregard the content. It’s also less expensive—according to the Outdoor Advertising Association of America, outdoor advertising is, on average, 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.
It’s important that you make your advertisement eye-catching and memorable. A creative slogan, compelling picture, or funny tagline is necessary to make your message stick. We also recommend using bright, vivid colors—in cities like Seattle, a vibrant sign can cut through a gray overcast day pretty easily.
If your business is located on a busy street, maybe it’s time for a new sign or graphic, and here at Brower Tinting and Graphics, we have the equipment and experience to help you create that outdoor advertising. The company Seattle has trusted for window film for decades expanded to graphics printing in 2012, and our customers couldn’t be happier.
Our Roland Versa UV LEJ-640 can accept both roll and flat media up to 64″ wide, allowing us to create free-standing signs, banners, or murals for storefronts, or print to film that can be applied to your windows. We also have an in-house design team who can work with you on your graphic to make sure it draws as much attention as possible, and because our Roland Versa LEJ-640 is able to print white—a feature few of our competitors offer—we can create vibrant photo-quality images that no one will be able to ignore.
We can help you grow your business through high-quality outdoor advertising—call us today about the many graphic options available from Brower!